Online Marketing Mistakes E-Commerce Businesses Need to Avoid
The growth of the internet has contributed to a massive opportunity for businesses to access billion of internet users and expand the market, however, this ease of access to new markets has increased competition levels as all businesses small and big ones have equal opportunity to access same markets. To acquire meaningful online marketing share e-commerce businesses are engaging in a variety of online marketing strategies such as SEO, social media ads, blogs and among others, but a poor choice of online marketing strategy can lead to poor return on investments (ROI). There are series of digital mistakes e-commerce can do which are avoidable but when they occur they will hurt your ROI significantly consequently stalling digital marketing campaigns. Here we have outlined some of the common digital marketing mistakes online marketers make so you can avoid them in the future.
A considerable number of online marketers do not have goals for their online marketing campaigns, this makes their campaign unfocussed and a waste of resources because of low ROI, therefore, set specific, time-bound, and realistic goals for your digital marketing campaign, goals acts as a guide in identifying the target audience that helps you tailor your marketing campaign to match their needs, with goals in place it is easy to spot progress of your campaigns or what is not working and adjust accordingly, therefore, online marketing goals enable the online marketer to maintain robust digital marketing campaigns.
Another digital mistake e-commerce are making is assuming the importance of SEO, this has contributed to many businesses losing potential customers especial local clients, although platforms such as social media have massive followings, SEO increases your business visibility in the sense that when a person look for products you supply on search engine and the website of your company coming up on the top of search engine results, this increases the chance of your business acquiring a new client, digital statistics shows there are still millions of internet users who search the product they need on search engines, therefore, optimize your website with quality SEO particularly local SEO.
A lot of online marketers have faced a slow growth of their social media followers resulting in poor ROI, this is mainly due to their failure to engage their followers and lack of constant posting or updating their social media, as a result, the online followers lose interest with the marketer which make it difficult to sell anything to them, therefore, constantly engage your social media follower by responding to their questions, complain, posting frequently, asking them for recommendations or anything else that increases human interaction this promote loyalty and trust features that you need to influence your followers’ opinions, views, and perception of the products you are selling. Those are common digital mistakes a good number of digital marketers make.