FBOs, standing for Fixed-Base Operators are valid providers offering key services at airports; without them so many things would fail. Essentially there can be a number of different FBOs at the same Airport and an FBO can apply to operate in many different airports worldwide. They are responsible for the provision of critical activities at airports; such as refueling, flight instruction, aircraft rental, Aircraft Maintenance – and many other aeronautical services. But business class in private Aviation clients demand a special level of services, so some FBOs have taken it upon themselves to have a niche to serve them the premier quality customer service as demanded airports where they find themselves.
Sometimes different FBOs decide to cooperate so that services are offered across board and with the same excellence so that clientele is never so aware that they are dealing with a different FBO altogether but an extension of his/her elected one. They involve their clients in their activities through reward schemes which obviously enhance brand value for both FBOs. Ultimately either one or both of the FBOs are global and they compete while complimenting each other at the same time as if knowing that they belong to a club of just a few but have common goals and interests. When all is said and done the local airports can only be all too happy to host niche operators of wealthy clientele at their location, this brings the feeling of elevation of status and of course more business.
By collaborating via a special network of the Senior FBO the local FBO enhances its value even as it handles the clients belonging to the larger partner and giving them access to their operational centers while offering services commensurate with those of the Senior partner, including state-of-the-art online reservation system, even though the latter have no service center at that very airport.
They also corporate through honoring everyone in their service for loyalty; the clients and flight crews coming in again from other destinations. Special membership is also open for joining at three different levels that obviously depict status. The local affiliate has a lot more opportunities for their mutual clients while the senior FBO also runs a program that rewards everyone in specific flights. The local FBO also rewards crew members whenever they stop for services at the FBO center, building their credentials accordingly. The crews are rewarded by the senior FBO for fueling at the local FBO center through points which they can use for raffles. The collaborative strategies ensure that everybody ends up winning, and fulfilled. In the end mutual value is enhanced for the affiliate FBOs.